Firebelly Marketing

Indianapolis International Film Festival selects Firebelly Marketing

Firebelly Marketing to manage all social media efforts for IIFF 2009

Earlier this year, Indianapolis International Film Festival selected Firebelly Marketing as its social media agency for the 2009 festival. Responsibilities include managing all social media assets, managing the blog strategy and content development, and working with IIFF evangelists to extend the excitement of the film festival online. According to Dorothy Henckel, President of the board of the IIFF, "we picked Firebelly Marketing because they understand our brand, the social scene in Indy, and our audience, and they live what they preach - that's impressive." Duncan Alney and Chad Richards who will spearhead the social media marketing efforts for IIFF are also film makers and have the unique perspective of what its like to be in the production process, and the vital role that film festivals like IIFF play for film makers in connecting with their audiences. The festival kicks off next week - visit indyfilmfest.org for more details on catching some of the cool films being screened this year.

Digital Dirt? Firebelly Marketing can be your secret weapon

Firebelly Marketing launches online reputation management service

With social media going mainstream, there are new challenges that face brands today. The first page of Google is every brand's new home page. So when your brand's constituents do a search, that is their first interaction, and perhaps most important, with your brand. While you cannot control the conversation, its important that you understand whats being said about you. Duncan Alney, President, Firebelly Marketing said, "your online reputation is almost as important, if not more important than your credit rating. If you've got some digital dirt, Firebelly Marketing can help you develop a strategy to engage with your critics and work towards the best possible results on the first page of Google SERPs."

Firebelly Marketing has spent the last 2 years researching and developing this service for itself and a select few clients. The service is now being launched officially.

Indianapolis Star interviews Duncan Alney

Duncan comments on Michael Jackson contribution to pop culture

Indianapolis Star featured Firebelly Marketing's Duncan Alney today in an article on Michael Jackson's contribution to pop culture, as he awaited to see if he and his wife had been selected to receive tickets to MJ's memorial service at the Staples Center in L.A. Here's the article as it appeared less than 90 minutes ago on Indystar.com.

Fans await word on Jackson tickets

An Indianapolis man is one of the more than a million Michael Jackson fans waiting by their computers today, hoping to be get tickets for the late pop icon’s memorial service Tuesday.

Duncan Alney, 41, became a fan of Jackson in the early 1980s after hearing his “Off the Wall” record while growing up in India.

“Here was this young black kid with the cool dance moves and a sound we hadn’t heard before,” Alney said. “He was a combination of Hollywood and James Brown. We were all mesmerized by his cool, his fashion.”

About 1.6 million fans registered for the 17,500 tickets for the memorial service set for Tuesday morning at the Staples Center in Los Angeles. Calling it “a landmark moment in popular culture,” Alney said he and his wife have made plans in case their names are picked in the ticket lottery, arranging to take a couple of days off work and using frequent flier miles to fly to LA.

Although most Hoosier fans aren’t likely to score tickets to the California event, Jackson’s hometown of Gary is planning its own sports stadium service. Fellow Gary natives Deniece Williams and former Miss Indiana Kellee Patterson are slated to sing at a memorial service slated for July 10 at the U.S. Steel Yard baseball stadium.

Alney’s appreciation of the singer’s talent only grew over the years, even as Jackson appeared more on tabloid headlines than the music charts.

“The strands of his music are intertwined into our social DNA,” Alney said. “I remember him performing at the Super Bowl more than the game itself. We’ll probably never see a global superstar like him again.”

Luna Music owner Todd Robinson said his two stores haven’t been able to keep Jackson’s music on the shelf since his death.

“His music is timeless,” Robinson said. “The morning before he died, I was in my car with ‘ABC’ playing. These two construction workers heard the song, stopped what they were doing and started dancing. That says a lot about his appeal.”

Call Star reporter Robert Annis at (317) 444-5572.

Firebelly Marketing announces upcoming speaking engagements

See us at:

Real Page Users Conference - Dallas
Topic: how to build your online corporate mullet
July 14th, 2009

Social Media Club - Philadelphia
Topic: Why you need a corporate mullet: online and offline marketing
July 28th, 2009

SES San Jose
Panel TBD
August 10th - 13th

Blog Indiana
Topics: Social Media Optimization / Video Search Optimization
August 14th, 2009

firebelly marketing expands its marketing reach

As Firebelly expands its marketing reach, a larger team is needed to communicate as effectively as possible. That's why we've recently added some great minds to the team!

Kristin Hess joins the Firebelly team from Butler University, where she studies visual communications. As a design intern, Kristin brings an eye for detail and style to design graphics for print publications and the Web, in addition to learning how to apply her social media knowledge to the marketing world.

Zach Reed is Firebelly's newest Web man. This guy knows HTML, CSS and Web workings like the back of his hand. Zach will collaborate with the Firebelly team in designing and programming for clients' Web sites and social media outlets. His experience includes similar programming and designing responsibilities at eGov Strategies.

Ali Gantz is an out-of-towner, but we welcome her anyways. As a recent graduate of Hanover College, Ali has headed North to Firebelly to give the people what they want. In other words, she manages and creates social media content, as well as works with clients.

Duncan Alney's "In Person" Exhibit opens at Monon Coffee

From Jennifer Litz's write up from the Monon Coffee Company Website:

Duncan Alney’s “In Person” series of black and white photos captures archetypes of the creative class. From Indy’s resident Cajun cool cat, Yats proprietor and nicest-guy-you-met Joe Vuskovich, to punk-rock sweetie Lindsay Manfredi, Alney’s mostly musical shakers jump off their black and white backings with loads of character.

Alney is president of Firebelly Marketing in Broad Ripple, which offers creative online and offline marketing solutions to Indianapolis clients and beyond. He came to the United States with a few dollars in his pocket, and worked hard to carve out his creative niche. He’s succeeded. And this work in particular reflects the American dream in which he and his subjects partake.

- Jennifer Litz

Duncan Alney to speak at University of Phoenix

Firebellys President to make presentation on personal branding and online reputation management

University of Phoenix's Indianapolis campus will host Duncan Alney today as he speaks on the importance of personal branding. "In an economy where people have lost trust in traditional institutions, there is remarkable opportunity for people to build their personal and professional brand based. We live in a project culture - and this is an opportunity for people to develop a portfolio of life work and building emotion-based relationships along the way", says Alney. He will also speak about the importance of "googling" oneself and managing one's reputation online.

Slideshare.net features Firebelly presentation on home page

Slideshare.net has featured "5 ways to get the maximum bang out of your social meda buck" on its home page. The presentation focuses on best practices, national case studies, as well as local small businesses that have experienced "large" results. In addition, the presentation features Tahiti Tourism Board's video contest that is based on investing in your love, and is gaining a large following online.

Duncan Alney debuted this presentation at the Indiana Cultural Tourism Conference last week and received very positive feedback from both attendees and conference organizers. Chad Richards is the brains behind the elegant presentation.

Firebelly to present at Indiana Cultural Tourism Conference

Social Media best practices, local case studies, and an inside look at Tahiti Tourism's efforts

Firebelly President, Duncan Alney, will present social media best practices (based on Zappos, ComcastCares, Obama, and others) as well as local case studies from ELI (Roger William's mission and baby), YATS, and J.C. Hart. In addition, Duncan will present an inside look into Tahiti Tourism Board's social media efforts.

The presentation is entitled "5 ways to get the maximum bang out of your limited social media budget". Duncan believes strongly in action, real life examples, and giving audiences ideas that they can put into action at work immediately. "I'm tired of people talking about doing things and discussing ideas - its fun to do for sure, but we're focused on action", says Duncan.

For more information on the conference, go to http://www.culturaltourismconference.com

Firebelly to attend AIM Conference (Apartment Internet Marketing)

Duncan Alney and Chad Richards will attend the top-rated Apartment Internet Marketing (AIM) conference for the mult-family housing industry in Denver, Colorado.